October 25th, 2014 Meeting

Gearing up for Kickstarter

Launch Date: Nov. 4th, 2014
Kickstarter Campaign Preview

Campaign Length: 30 Days

 * 11/04 - 12/05

Goal: $4,000
Pre-launch Support Sign Up Form

Big Point-in-time

 * Reach out to contributors, bloggers, friends, etc. to get pre-launch support & media exposure
 * Official Video ready: 11/01
 * Social Media campaign: 11/04
 * Mailchimp Mass Email Announcement: 11/04

To-dos

 * Just before KickStarter Launch (Nov. 4th)
 * Reach out to 30 book contributors
 * search contact information
 * already have handful from Vivian
 * Schedule a call with each one of them if possible
 * Top Blogs
 * Architectural
 * Green / Sustainable
 * Tree Hugger Editor
 * TIME editor - Mark Grimes’ contact
 * Help A Reporter Out
 * Social Media
 * budge: $,1000
 * Facebook
 * Twitter
 * Personal Outreach
 * ask Karen Zhang & Lynn King for help as well
 * Educational Institutions
 * e-mail template
 * CTBUH - Conference Organizer
 * Reach out to Jon Gottshall & others
 * “who should we let know about this?”

Hit goal of $4K (40 books sold) in first 3 days!
1) 1-2 days before the campaign all the people that signed up on both lists need to get an email reminder that the campaign is going live Tuesday 11/4

2) Very early Tuesday 11/4 all the people that signed up on both lists need to get an email with a link asking them to go fulfill their pledge during the first 72 hours the campaign goes live


 * After the book is available
 * Book release signing in the NYC equivalent of Powell’s Books / Rizzoli’s?