Kickstarter

Related External Links

 * Early Support Page
 * Vertical City: Solutions to Sustainable Living.
 * Kickstarter Video and a Kickstarter preview page
 * Kickstarter Marketing Strategy Doc
 * Kickstarter Title Options
 * Script
 * Vivian's Interview questions Google Doc

Strategy

 * Clear statement of purpose related to our Mission Statement and BHAG
 * Clearly express that this is about education and spreading information
 * It's about the larger idea, not the book. The book is a reward.
 * Every purchase results in an in kind product donation to an institution
 * Pick who you want us to send it to: (the book you send may change the world)
 * School
 * Library
 * Architecture or Engineering Firm
 * Pick your own geographical target
 * Offer a program to get kids started
 * Reward: Student led workshop - kids build their own vertical city in class, envision the future.


 * Express costs, be transparent
 * Large book
 * Low Volume
 * High Quality Paper


 * Offer free shipping world wide


 * Get Backers on-board ahead of time
 * Kickstarter Pre-Contact List for Launch
 * If we hit our mark, book contributors and other promoters get a free copy


 * Make sure to set up the Amazon Payments account well ahead of time, can take 2+ weeks
 * Amazon and Kickstarted both take 5% of the proceeds, 10% total

Possible Reward Levels

 * $1 Virtual Mile-High High Five
 * $5 "Open a Chapter" PDF of 1 chapter (to discuss: and PDF of VerticalCity Info-graphic Poster)
 * $20 "?" eBook and PDF poster (if 100, everyone gets a PDF)
 * $30 "Post your vision" VerticalCity Info-graphic Poster on recycled paper (canceled)
 * Possibly use Next day flyers
 * $100 "Lay a brick" Early-bird special for first 100 hard copy books. Other name ideas: "cement a brick", ""buy a brick"
 * $120 for next 100, add this level once early-birds sellout
 * $140 for next 100, add this level once early-birds sellout
 * an e-book will be sent to you before the books are sent out on February/March, 2015
 * $160 Retail hard copy (cancelled)
 * $300 Signed hard copy (merged with student led workshop)
 * $500 "Build a Foundation" Student led workshop.
 * Includes autographed book, poster, school support materials, DIY Lesson plan and worksheets.
 * Children are the future
 * Kids build their own vertical city in class, envision the future
 * Send it back to us and we will put it on our website as feedback
 * $2,500 "Start an uprising" Moderate an open space meeting for your organization
 * Plus travel expenses
 * We capture the conversations
 * $???? Book Launching Party
 * Access Limited - 20? 50?
 * Venue: NYC or PDX


 * $199 Signed VerticalCity Info-graphic Poster on laminated paper "Post your vision" (cancelled)

Inspiring Examples

 * WorldChanging
 * Kickstarter for Visions of Seaside book

Other Ideas

 * Possibly sell the book as a precursor to a documentary
 * Run a later Kickstarter to fund the documentary
 * Category star on Amazon

More Possible Reward Levels

 * Call/Google hangout with Ray, or a panel of experts
 * Use Moderator
 * Photo of Ken
 * Credit on Website
 * Trip to Abu Dhabi to tour the Kingdom Tower
 * Trip to Changsha China to visit SkyCity